Leadership meeting

Outsourced marketing department

Marketing for real estate brokerages

A complete marketing function, reporting to your leadership. A consistent brand, compliant advertising and shared tools for every agent in your office.

Schedule a meeting with leadershipAn outsourced marketing department for your brokerage

Outsourced marketing department

Three leadership responsibilities

I

Brand governance

Templates, guidelines and approvals so every agent represents the brokerage with the same standard.

II

Advertising compliance

Required disclosures, approval workflow and a record of publications, applied office-wide under your provincial regulator.

III

Agent recruitment

An employer brand and marketing tools that become a reason for agents to join and stay.

Full service

Four services, one governance

I

Leads

Brokerage-level inquiry acquisition, routed according to your rules.

Lead generation run at the brokerage levelII

Social media

Brokerage accounts and support for agent accounts, under one guideline.

Managed brokerage social media, with a framework for agentsIII

Website

Custom brokerage website, agent and area pages, recruitment.

A brokerage website for clients, agents and recruitsIV

CRM

Office CRM: routing, follow-up and leadership reporting.

An office CRM: a full view for leadership, simple follow-up for agents

An outsourced marketing department for your brokerage

Method

Typical engagement

Glass office towers seen from below against a blue sky.
  1. Meeting with leadership: goals, structure, constraints.
  2. Diagnosis: brand, compliance, tools, inquiry sources.
  3. Marketing function plan: roles, approvals, calendar.
  4. Delivery and periodic reporting to leadership.

Roles, approvals and reporting: our brokerage method

Frequently asked questions

All questions

Do you replace our in-house marketing team?

We can provide the whole function or support an in-house resource. Scope is defined with leadership.

How is advertising compliance handled?

Every publication follows a documented approval process, with required disclosures and no property promoted before the listing agreement is signed.

Tell us where you stand

Short form. We reply by email or phone.

Phone: 819-201-9042
Email: info@roymarketing.ca

Provide at least an email or a phone number.

Why we collect thisYour information is used only to answer your request and schedule a conversation. It is never sold or shared with third parties for prospecting. Person in charge of personal information protection: Alexandre Roy, info@roymarketing.ca.